Premier Law Group, a leading personal injury law firm in Bellevue, WA recently contacted us to redesign their homepage. Their existing homepage was very hard to navigate, slow to load and also not very mobile friendly. We worked hand in hand with PLG to create a new homepage that better shows off their brand as well as made sure that certain elements were in place for their users to act on.
Homepage design is very important in a website. Probably the most important page of your website other than your “contact us” page because it is the first impression that potential customers have of your business. So what makes a great homepage design and what are the ‘must-haves’ in a homepage. Here we list a few important elements.
Calls to Action
Calls to Action or CTAs are probably the number one element you should have on your homepage. You need to be specific and tell people what to do and how they can take action. If you want them to call you, make sure your phone number is visible and easily clicked on for mobile users. If you want them to download a form, make sure you have buttons and directions showing users where to click. People want you to guide them through your website and if they don’t know what you want them to do, they will bounce and you will lose them as a customer. Make your intentions clear and customers will respond.