A mobile friendly website isn’t just an option in 2016, it really is a requirement for many reasons. Here are just 5 reasons why you need a mobile friendly website.
1. Google search will be prioritizing mobile over desktop
Every year, mobile website viewing is becoming more and more the norm rather than the exception. In fact, mobile website usage has recently surpassed desktop for the first time ever. In order to keep up with this trend, Google just announced that mobile searches will be prioritized. If your website isn’t mobile friendly and responsive, you will likely be missing out on business.
2. Google currently shows mobile-friendly results higher in search
Up until the beginning of September 2016, Google used to tag sites with “mobile friendly” if they were easily accessible for users on mobile devices. Recently, however, Google has removed that tag with the assumption that sites that are mobile friendly will automatically rank higher in results.
3. Mobile friendly websites add credibility to your business
First impressions are everything, even in web design. If your website doesn’t render well on mobile devices, potential customers see this as outdated and not modern. We live in a mobile first world and your business reputation could suffer with an outdated non-mobile friendly site.
4. Your customer reach improves
Every visitor that comes to your website and can’t access what they need is a customer lost. Many business large and small spend tons of money on marketing and customer acquisition but ignore their users’ website experience.
5. Customers can take action on your website any time, any where
We live in a time of instant gratification and instant actions, therefore it is of the utmost importance for your customers and potential customers to be able to interact with your website when the impulse strikes. If your website isn’t mobile friendly, there is a very good chance that customers will take their business to a competitor with a mobile friendly website.