Does it feel like your web developer is speaking a different language from you? Miscommunication about requirements can be a big source of disappointment in the web design process if the client and web person aren’t using the same lingo. In order to help guide your next website conversation, here are 7 website terms that you should know.

Responsive Design

Responsive design is a key element in making your website “mobile friendly.” It allows your website to look great on every mobile device and tablet by adjusting the resolution, screen size and format for that specific device. Responsive design is crucial in website development as Google is “dinging” sites that aren’t responsive in search engine optimization (more on this in a bit).


A CMS, or Content Management System has 2 main functions: a database for media, files and content and a a gateway to making changes on your website. The most popular CMS platform is WordPress because it is free, easy to use and constantly updated. We use WordPress exclusively in our web design and development because it is so user-friendly

Calls to Action (CTAs)

A Call To Action is anything you want the user to do. Each page on your website should have at least one CTA in the form of button, image or link that your user can click. One of the biggest mistakes in web design in forgetting to “ask” your users to do something, and just assuming they know what they should do. CTAs make it crystal clear and easy for your users to take action on your website which can help your conversion rates.


Your domain is the name that people type into their browser. For example, the 3Circle Media domain is Domains can have many different extensions such as .org, .us, biz but .com remains the most common domain.


Hosting is where your website “lives” on the Internet. There are many, many different hosting plans out there, however, 3Circle recommends Managed WordPress Hosting to keep your website up to date and secure.

Search Engine Optimization (SEO)

In a nutshell, SEO are the practices that help your website get found, either in a local or global market. These optimization practices include keywords, meta descriptions, NAP listings (Name, Address, Phone Number) and links to your site from quality websites.

Above The Fold

This is the area of your website that is seen when a user first loads your site. This is one of the most important parts of your website as it is your first impression to your users. Make sure your Above the Fold images and text are visually engaging and concise with at least one CTA.

3Circle Media designs and builds responsive websites in the greater DC metro area for all types of businesses. Looking for a new website or a update to an existing site, contact us today.